Sam (Samuel) Paganini became dedicated to the fascinating world of music early on. When he was 15, after playing the drums, guitar and the piano in various local rock band his obsession turned to the decks. After bought his first set of turntables he started spinning a wide range of Acid House and Techno at local parties and clubs. While working as a DJ, Sam became interested in electronic music and in technical recording. As a result, Sam produced several demos that sparked that interest of Media Records that contacted him in 1993. In 1997 Sam established his own “Cellar Rock Studio” where he could now experiment more with sound and search for a new dimensions of his music.