Awakenings Summer Festival
Alex Salvador is an experienced DJ, a wholehearted label manager, a knowledgeable music collector and artist curator. His adventures in music started in the early nineties, as a very young child fiddling around in his dad's recording studio and buying his own records with his allowance. His passion for music and his élan reflects in his whole being.
Alex's career choice is not completely random, as music runs in the family. His label project Tomorrow Is Now, Kid! is also a continuation of his father's work – TINK! Records, which founded when he was but 2 years old. After years working on intense promotion and back office activity, sparkled with many hours spent in the studio making music and practicing DJ skills, both Alex and his label Tomorrow Is Now, Kid! have grown to become reference brands in modern House music. The label is the home of some of the most exciting artists in the field and Alex has grown to become it's main figure, as one of the brand's most cherished DJ's and it's main activist.
His impeccable mixing skills, deep digging habits and unpredictable, creative swing make him a much sought presence in DJ booths all over Europe, from Manchester to Paris, Lisbon to Berlin and Belgium. His uncanny ability of establishing a strict connection with the ebb and flow of a party is only second to his religious vinyl buying habits and uncompromising stance when it comes to selecting: a lover of swinging snares, soulful chords and sparse vocal hints, of all things made on an MPC to most things homemade in the 90's and unafraid to cross sect those with a healthy dose of Disco history and Jazz Funk legends. Alex has a unique way of going about his thing and maybe that's why he's so well known for driving a dance floor wild.